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Audience economics : = media institu...

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Napoli, Philip M.

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Audience economics : = media institutions and the audience marketplace /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Audience economics :/ Philip M. Napoli.
Reminder of title:	media institutions and the audience marketplace /
Author:	Napoli, Philip M.
Published:	New York :Columbia University Press, : c2003.,
Description:	x, 235 p. ;24 cm.
標題:	Television advertising. -
電子資源:	http://portal.igpublish.com/iglibrary/search/COLB0000832.html
ISBN:	0231126522 (cl. : alk. paper)

Audience economics : = media institutions and the audience marketplace /
Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /[electronic resource]Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.

Includes bibliographical references (p. [199]-227) and index.

ISBN: 0231126522 (cl. : alk. paper)Subjects--Topical Terms:

570174
Television advertising.

LC Class. No.: HF6146.T42 / N364 2003

Dewey Class. No.: 659.14/3

Audience economics : = media institutions and the audience marketplace /
LDR:01026cmm 22002174a 4500 001 2150932
008 190325s2003 nyu b 001 0 eng
020 $a 0231126522 (cl. : alk. paper)
020 $a 0231126530 (pa. : alk. paper)
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF6146.T42 $b N364 2003
082 0 0 $a 659.14/3 $2 21
100 0 $a Napoli, Philip M. $3 786404
245 1 0 $a Audience economics : $b media institutions and the audience marketplace / $c Philip M. Napoli. $h [electronic resource]
260 $a New York : $b Columbia University Press, $c c2003.
300 $a x, 235 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [199]-227) and index.
650 0 $a Television advertising. $3 570174
650 0 $a Television advertising $z United States. $3 682085
856 4 1 $u http://portal.igpublish.com/iglibrary/search/COLB0000832.html
906 $a 7 $b cbc $c orignew $d 1 $e ocip $f 20 $g y-gencatlg
925 0 $a acquire $b 2 shelf copies $x policy default
955 $a pc22 2003-01-06 to ASCD $c sc15 2003-01-09 $d sc04 2003-01-14 $e sc02 2003-01-15 to Dewey $a aa19 2003-01-15 $a uf24 2003-12-04 $a ps04 2004-06-18 1 copy rec'd., to CIP ver. $f pv14 2004-07-20 CIP ver to BCCD; $a Copy 2 to BCCD sp55 2004-08-04

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