東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Audience economics : = media institu...

~

Napoli, Philip M.

FindBook

Google Book

Amazon

博客來

Audience economics : = media institutions and the audience marketplace /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Audience economics :/ Philip M. Napoli.
其他題名:	media institutions and the audience marketplace /
作者:	Napoli, Philip M.
出版者:	New York :Columbia University Press, : c2003.,
面頁冊數:	x, 235 p. ;24 cm.
標題:	Television advertising. -
電子資源:	http://portal.igpublish.com/iglibrary/search/COLB0000832.html
ISBN:	0231126522 (cl. : alk. paper)

Audience economics : = media institutions and the audience marketplace /
Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /[electronic resource]Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.

Includes bibliographical references (p. [199]-227) and index.

ISBN: 0231126522 (cl. : alk. paper)Subjects--Topical Terms:

570174
Television advertising.

LC Class. No.: HF6146.T42 / N364 2003

Dewey Class. No.: 659.14/3

Audience economics : = media institutions and the audience marketplace /
LDR:01026cmm 22002174a 4500 001 2150932
008 190325s2003 nyu b 001 0 eng
020 $a 0231126522 (cl. : alk. paper)
020 $a 0231126530 (pa. : alk. paper)
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF6146.T42 $b N364 2003
082 0 0 $a 659.14/3 $2 21
100 0 $a Napoli, Philip M. $3 786404
245 1 0 $a Audience economics : $b media institutions and the audience marketplace / $c Philip M. Napoli. $h [electronic resource]
260 $a New York : $b Columbia University Press, $c c2003.
300 $a x, 235 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [199]-227) and index.
650 0 $a Television advertising. $3 570174
650 0 $a Television advertising $z United States. $3 682085
856 4 1 $u http://portal.igpublish.com/iglibrary/search/COLB0000832.html
906 $a 7 $b cbc $c orignew $d 1 $e ocip $f 20 $g y-gencatlg
925 0 $a acquire $b 2 shelf copies $x policy default
955 $a pc22 2003-01-06 to ASCD $c sc15 2003-01-09 $d sc04 2003-01-14 $e sc02 2003-01-15 to Dewey $a aa19 2003-01-15 $a uf24 2003-12-04 $a ps04 2004-06-18 1 copy rec'd., to CIP ver. $f pv14 2004-07-20 CIP ver to BCCD; $a Copy 2 to BCCD sp55 2004-08-04

筆 0 讀者評論

館藏地: 出版年: 卷號:

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

W9351640

電子資源

11.線上閱覽_V

電子書

EB HF6146.T42 N364 2003

一般使用(Normal)

在架

0

1 records • Pages 1 •
1

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login