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Audience economics : = media institu...

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Napoli, Philip M.

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Audience economics : = media institutions and the audience marketplace /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Audience economics :/ Philip M. Napoli.
其他題名:	media institutions and the audience marketplace /
作者:	Napoli, Philip M.
出版者:	New York :Columbia University Press, : c2003.,
面頁冊數:	x, 235 p. ;24 cm.
標題:	Television advertising. -
電子資源:	http://portal.igpublish.com/iglibrary/search/COLB0000832.html
ISBN:	0231126522 (cl. : alk. paper)

Audience economics : = media institutions and the audience marketplace /
Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /[electronic resource]Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.

Includes bibliographical references (p. [199]-227) and index.

ISBN: 0231126522 (cl. : alk. paper)Subjects--Topical Terms:

570174
Television advertising.

LC Class. No.: HF6146.T42 / N364 2003

Dewey Class. No.: 659.14/3

Audience economics : = media institutions and the audience marketplace /
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504 $a Includes bibliographical references (p. [199]-227) and index.
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650 0 $a Television advertising $z United States. $3 682085
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