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Consumer behaviour and marketing research = (text and cases) /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer behaviour and marketing research/ Suja R. Nair.
Reminder of title:	(text and cases) /
Author:	Nair, Suja R.
Published:	Mumbai [India] :Himalaya Pub. House, : 2009.,
Description:	548, 276 p. :ill.
[NT 15003449]:	pt. 1. Consumer behaviour -- pt. 2. Marketing research.
Subject:	Consumer behavior. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=3011232Click to View

Consumer behaviour and marketing research = (text and cases) /
Nair, Suja R.

Consumer behaviour and marketing research(text and cases) /[electronic resource] :Suja R. Nair. - Rev. ed. - Mumbai [India] :Himalaya Pub. House,2009. - 548, 276 p. :ill.

Includes bibliographical references and index.

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .N35 2009

Consumer behaviour and marketing research = (text and cases) /
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006 m o d |
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008 190311s2009 ii a sb 001 0 eng d
020 $z 9788178667829
035 $a (MiAaPQ)EBC3011232
035 $a (Au-PeEL)EBL3011232
035 $a (CaPaEBR)ebr10415520
035 $a (OCoLC)923633933
035 $a EBC3011232
040 $a MiAaPQ $c MiAaPQ $d MiAaPQ
050 4 $a HF5415.32 $b .N35 2009
100 1 $a Nair, Suja R. $3 3334719
245 1 0 $a Consumer behaviour and marketing research $h [electronic resource] : $b (text and cases) / $c Suja R. Nair.
250 $a Rev. ed.
260 $a Mumbai [India] : $b Himalaya Pub. House, $c 2009.
300 $a 548, 276 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Consumer behaviour -- pt. 2. Marketing research.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing research. $3 532352
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a ProQuest (Firm) $3 2196311
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=3011232 $z Click to View

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