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Mobile marketing for dummies

Becker, Michael.

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Mobile marketing for dummies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Mobile marketing for dummies/ by Michael Becker and John Arnold.
作者:	Becker, Michael.
其他作者:	Arnold, John.
出版者:	Indianapolis, Ind. :Wiley Pub., Inc, : 2010.,
面頁冊數:	xviii, 362 p.
內容註:	pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
標題:	Marketing. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=589133Click to View

Mobile marketing for dummies
Becker, Michael.

Mobile marketing for dummies[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..

Includes bibliographical references and index.

pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .B43 2010

Mobile marketing for dummies
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