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Consumer research for museum marketers = audience insights money can't buy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer research for museum marketers/ Margot A. Wallace.
其他題名:	audience insights money can't buy /
作者:	Wallace, Margot A.,
出版者:	Lanham, Md. :AltaMira Press, : c2010.,
面頁冊數:	vi, 179 p.
標題:	Museums - Management. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=483900Click to View

Consumer research for museum marketers = audience insights money can't buy /
Wallace, Margot A.,1941-

Consumer research for museum marketersaudience insights money can't buy /[electronic resource] :Margot A. Wallace. - Lanham, Md. :AltaMira Press,c2010. - vi, 179 p.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559306
Museums
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: AM121 / .W35 2010

Dewey Class. No.: 069/.068

Consumer research for museum marketers = audience insights money can't buy /
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504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Museums $x Management. $3 559306
650 0 $a Museums $x Marketing. $3 620695
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