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Consumer behaviour and advertising m...

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Khan, Matin A.

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Consumer behaviour and advertising management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumer behaviour and advertising management/ Matin Khan.
作者:	Khan, Matin A.
出版者:	New Delhi :New Age International (P) Ltd., Publishers, : c2006.,
面頁冊數:	xv, 374 p. :ill.
附註:	Includes index.
內容註:	pt. 1. Consumer behaviour -- pt. 2. Advertising management.
標題:	Consumer behavior. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=418811Click to View

Consumer behaviour and advertising management
Khan, Matin A.

Consumer behaviour and advertising management[electronic resource] /Matin Khan. - New Delhi :New Age International (P) Ltd., Publishers,c2006. - xv, 374 p. :ill.

Includes index.

pt. 1. Consumer behaviour -- pt. 2. Advertising management.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .K43 2006

Consumer behaviour and advertising management
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050 4 $a HF5415.32 $b .K43 2006
100 1 $a Khan, Matin A. $3 3334306
245 1 0 $a Consumer behaviour and advertising management $h [electronic resource] / $c Matin Khan.
260 $a New Delhi : $b New Age International (P) Ltd., Publishers, $c c2006.
300 $a xv, 374 p. : $b ill.
500 $a Includes index.
505 0 $a pt. 1. Consumer behaviour -- pt. 2. Advertising management.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Consumer behavior. $3 535816
650 0 $a Advertising $x Management. $3 1243270
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a ProQuest (Firm) $3 2196311
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=418811 $z Click to View

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