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Experiential marketing = a practical...

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Smilansky, Shaz.

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Experiential marketing = a practical guide to interactive brand experiences /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Experiential marketing/ Shaz Smilansky.
其他題名:	a practical guide to interactive brand experiences /
作者:	Smilansky, Shaz.
出版者:	London ;Kogan Page, : 2009.,
面頁冊數:	vi, 264 p. :ill.
標題:	Branding (Marketing) -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=433159Click to View

Experiential marketing = a practical guide to interactive brand experiences /
Smilansky, Shaz.

Experiential marketinga practical guide to interactive brand experiences /[electronic resource] :Shaz Smilansky. - London ;Kogan Page,2009. - vi, 264 p. :ill.

Includes bibliographical references (p. [258]-259) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

625366
Branding (Marketing)
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1255 / .S55 2009

Dewey Class. No.: 658.8/27

Experiential marketing = a practical guide to interactive brand experiences /
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260 $a London ; $a Philadelphia : $b Kogan Page, $c 2009.
300 $a vi, 264 p. : $b ill.
504 $a Includes bibliographical references (p. [258]-259) and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Target marketing. $3 605900
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