語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The PR buzz factor = how using publi...
~
Lawson, Russell.
FindBook
Google Book
Amazon
博客來
The PR buzz factor = how using public relations can boost your business /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The PR buzz factor/ Russell Lawson ; foreword by Carol Undy.
其他題名:
how using public relations can boost your business /
作者:
Lawson, Russell.
出版者:
London ;Kogan Page, : c2006.,
面頁冊數:
viii, 184 p. :ill.
附註:
Includes index.
內容註:
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
標題:
Public relations. -
電子資源:
https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=4642540Click to View
The PR buzz factor = how using public relations can boost your business /
Lawson, Russell.
The PR buzz factor
how using public relations can boost your business /[electronic resource] :Russell Lawson ; foreword by Carol Undy. - London ;Kogan Page,c2006. - viii, 184 p. :ill.
Includes index.
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Nat. Bib. No.: GBA605929bnb
UkSubjects--Topical Terms:
542883
Public relations.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD59 / .L42 2006
Dewey Class. No.: 659.2
The PR buzz factor = how using public relations can boost your business /
LDR
:01729nmm 22003014a 4500
001
2147082
003
MiAaPQ
006
m o d |
007
cr cn|||||||||
008
190308s2006 enka s 001 0 eng
010
$z
2005035382
015
$a
GBA605929
$2
bnb
016
7
$z
013359857
$2
Uk
020
$z
0749444681 (pbk.)
035
$a
(MiAaPQ)EBC4642540
035
$a
(Au-PeEL)EBL4642540
035
$a
(CaPaEBR)ebr10167414
035
$a
(OCoLC)243598283
035
$a
EBC4642540
040
$a
MiAaPQ
$c
MiAaPQ
$d
MiAaPQ
050
4
$a
HD59
$b
.L42 2006
082
0 4
$a
659.2
$2
22
100
1
$a
Lawson, Russell.
$3
999449
245
1 4
$a
The PR buzz factor
$h
[electronic resource] :
$b
how using public relations can boost your business /
$c
Russell Lawson ; foreword by Carol Undy.
260
$a
London ;
$a
Philadelphia :
$b
Kogan Page,
$c
c2006.
300
$a
viii, 184 p. :
$b
ill.
500
$a
Includes index.
505
0
$a
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
533
$a
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650
0
$a
Public relations.
$3
542883
650
0
$a
Strategic planning.
$3
528149
655
4
$a
Electronic books.
$2
lcsh
$3
542853
710
2
$a
ProQuest (Firm)
$3
2196311
856
4 0
$u
https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=4642540
$z
Click to View
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9348291
電子資源
11.線上閱覽_V
電子書
EB HD59 .L42 2006
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入