Engineering legitimacy = how institu...
Petkova, Iva.

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  • Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Engineering legitimacy/ by Iva Petkova.
    其他題名: how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
    作者: Petkova, Iva.
    出版者: Cham :Springer International Publishing : : 2018.,
    面頁冊數: xvii, 188 p. :digital ;22 cm.
    內容註: 1. Introduction: Field Transformations and Institutional Entrepreneurship in Cultural Industries -- 2. New Institutional Entrepreneurs in the Fashion Industry -- 3. Fashion Companies: Organizational Responses to Managing Innovation in E-Commerce Practice -- 4. The Evolution of Digital Moda as an Institutional Entrepreneur -- 5. Digital Moda: Institutionalizing Legitimacy in the Fashion Industry -- 6. The Fruits of Creative Disruption: Influence Legitimacy and Tech Culture Transfer to Fashion Industry Gatekeepers -- 7. Ethnography at the Threshold: A Confessional on Theory and Method.
    Contained By: Springer eBooks
    標題: Fashion merchandising - Data processing. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-90707-9
    ISBN: 9783319907079
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