Brand platform in the professional s...
Zheng, Jingxuan.

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  • Brand platform in the professional sport industry = sustaining growth through innovation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand platform in the professional sport industry/ by Jingxuan Zheng, Daniel S. Mason.
    其他題名: sustaining growth through innovation /
    作者: Zheng, Jingxuan.
    其他作者: Mason, Daniel S.
    出版者: Cham :Springer International Publishing : : 2018.,
    面頁冊數: xiii, 104 p. :ill., digital ;24 cm.
    內容註: 1. Sport, Information, and the Attention Economy -- 2. The Evolution of Professional Sports as a Multi-sided Market -- 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry -- 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.
    Contained By: Springer eBooks
    標題: Professional sports - Finance. - North America -
    電子資源: http://dx.doi.org/10.1007/978-3-319-90353-8
    ISBN: 9783319903538
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