Global business value innovations = ...
Arora, Anshu Saxena.

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  • Global business value innovations = building innovation capabilities for business strategies /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Global business value innovations/ edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds.
    其他題名: building innovation capabilities for business strategies /
    其他作者: Arora, Anshu Saxena.
    出版者: Cham :Springer International Publishing : : 2018.,
    面頁冊數: xxi, 145 p. :ill., digital ;24 cm.
    內容註: 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
    Contained By: Springer eBooks
    標題: International business enterprises - Management. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-77929-4
    ISBN: 9783319779294
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