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Advanced fashion technology and oper...
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Vecchi, Alessandra,
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Advanced fashion technology and operations management
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Advanced fashion technology and operations management/ Alessandra Vecchi, editor.
其他作者:
Vecchi, Alessandra,
出版者:
Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:
1 online resource (xxii, 443 p.) :ill.
內容註:
Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --
內容註:
Cross-cultural study of online user behavior in fashion e-commerce: a comparison of Britain and China / Fanke Peng, Ni An, Alessandra Vecchi -- Let it go: consumer empowerment and user-generated content: an exploratory study of contemporary fashion marketing practices in the digital age / Matteo Montecchi, Karinna Nobbs -- The effects of online consumer reviews on fashion clothing purchase intention: peripheral cues and the moderating role of involvement / Julie A. Dennison, Matteo Montecchi -- Size recommendations in online fashion retail: opportunities and challenges / Alessandra Vecchi, Fanke Peng, Mouhannad Al-Sayegh -- Fashion fusion in Kazakhstan: advanced technology converges with the past / Carolyn Buie Erdener.
標題:
Fashion merchandising. -
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5
ISBN:
9781522518662 (ebook)
Advanced fashion technology and operations management
Advanced fashion technology and operations management
[electronic resource] /Alessandra Vecchi, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxii, 443 p.) :ill.
Includes bibliographical references and index.
Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --
Restricted to subscribers or individual electronic text purchasers.
"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.
ISBN: 9781522518662 (ebook)Subjects--Topical Terms:
619046
Fashion merchandising.
LC Class. No.: HD9940.A2 / A28 2017e
Dewey Class. No.: 746.9/2068
Advanced fashion technology and operations management
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Cross-cultural study of online user behavior in fashion e-commerce: a comparison of Britain and China / Fanke Peng, Ni An, Alessandra Vecchi -- Let it go: consumer empowerment and user-generated content: an exploratory study of contemporary fashion marketing practices in the digital age / Matteo Montecchi, Karinna Nobbs -- The effects of online consumer reviews on fashion clothing purchase intention: peripheral cues and the moderating role of involvement / Julie A. Dennison, Matteo Montecchi -- Size recommendations in online fashion retail: opportunities and challenges / Alessandra Vecchi, Fanke Peng, Mouhannad Al-Sayegh -- Fashion fusion in Kazakhstan: advanced technology converges with the past / Carolyn Buie Erdener.
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"This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5
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