Green marketing and environmental re...
Esakki, Thangasamy,

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  • Green marketing and environmental responsibility in modern corporations
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Green marketing and environmental responsibility in modern corporations/ Thangasamy Esakki [editor].
    其他作者: Esakki, Thangasamy,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (ill, 314 p.) :ill.
    內容註: Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Ozge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengun -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.
    標題: Green marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2331-4
    ISBN: 9781522523321 (ebook)
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