User innovation and the entrepreneur...
Isaias, Pedro,

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  • User innovation and the entrepreneurship phenomenon in the digital economy
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: User innovation and the entrepreneurship phenomenon in the digital economy/ Pedro Isaias, The University of Queensland, Australia, Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de Evora, Portugal.
    其他作者: Isaias, Pedro,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xx, 357 p.)
    附註: Includes index.
    內容註: Chapter 1. Next step for prosumerism within the rapidly changing agile IT market -- Chapter 2. Digital marketing: relationship between real Madrid's actions and brand promotion and customer loyalty -- Chapter 3. Digitalisation as a strategic opportunity and co-creation value with users: evidence from Italian grocery smaller retailing firms -- Chapter 4. Electronic commerce and actual problems of taxation: the key underlying issues -- Chapter 5. Challenges for using massive open online courses (MOOCS) in Latin America -- Chapter 6. The educational use of digital storytelling in virtual classes of entrepreneurship: a comprehensive study of students' perceptions -- Chapter 7. The evolution of e-learning in the global context and the influence of motivational factors: learning with the support of digital technologies – tool, method, or new learning model? -- Chapter 8. The control of continuing education based on the digital economy -- Chapter 9. The entrepreneurial spirit based on social values: the digital generation -- Chapter 10. Toward a b-society model: the digital media art experience -- Chapter 11. Smart city, IT systems, and sustainability: some insights from the Italian context -- Chapter 12. TEAMNET: new dimension of team building and management -- Chapter 13. Cost control strategy for the implementation of the user innovation potential in the digital economy -- Chapter 14. Digital model of bench-marking for development of competitive advantage -- Chapter 15. About Russian regional users' innovation based on digital information.
    標題: Strategic planning. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2826-5
    ISBN: 9781522528272 (ebook)
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