Driving green consumerism through st...
Quoquab, Farzana, (1978-)

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  • Driving green consumerism through strategic sustainability marketing
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Driving green consumerism through strategic sustainability marketing/ Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, editors.
    其他作者: Quoquab, Farzana,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xx, 301 p.)
    內容註: Section 1. Building awareness about green consumerism. Chapter 1. Awareness of environmental issues among consumers in the Malaysian hotel industry ; Chapter 2. Consumers consciousness towards environmental aesthetics in using nutricosmetics products ; Chapter 3. A review on green trust and environmental quality awareness affect towards environmental attitude -- Section 2. Understanding green attitude and behavior. Chapter 4. Understanding green attitudes ; Chapter 5. Green attitudes and thinking in the new green market: using mathematical modeling to satisfy green customers' needs ; Chapter 6. Driving green marketing in a developing country: reducing the attitude-behaviour gap ; Chapter 7. Pro-social behaviour and philanthropy in conflict and post-conflict contexts -- Section 3. Green marketing strategies. Chapter 8. Green marketing strategies and marketing performance: the case of Turkey ; Chapter 9. Green brand personality: its relevance to the green marketing practices ; Chapter 10. Marketing strategies for trendy animal products: sustainability as a core -- Section 4. Sustainability paradox. Chapter 11. Sustainable development values: what do we know from developing country perspective? ; Chapter 12. Sustainable software lifecycle for green consumerism ; Chapter 13. A conceptual model of green hrm adoption towards sustainability in hospitality industry.
    標題: Green marketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2912-5
    ISBN: 9781522529132 (ebook)
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