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Economic perspectives on craft beer ...

Garavaglia, Christian.

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Economic perspectives on craft beer = a revolution in the global beer industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Economic perspectives on craft beer/ edited by Christian Garavaglia, Johan Swinnen.
其他題名:	a revolution in the global beer industry /
其他作者:	Garavaglia, Christian.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xxxiii, 494 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Beer industry. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-58235-1
ISBN:	9783319582351

Economic perspectives on craft beer = a revolution in the global beer industry /
Economic perspectives on craft beera revolution in the global beer industry /[electronic resource] :edited by Christian Garavaglia, Johan Swinnen. - Cham :Springer International Publishing :2018. - xxxiii, 494 p. :ill., digital ;24 cm.

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

ISBN: 9783319582351

Standard No.: 10.1007/978-3-319-58235-1doiSubjects--Topical Terms:

1615992
Beer industry.

LC Class. No.: HD9397

Dewey Class. No.: 338.766362

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