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Strategic management of market niche...

Ocvirk, Gorazd.

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Strategic management of market niches = a model framework /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic management of market niches/ by Gorazd Ocvirk.
其他題名:	a model framework /
作者:	Ocvirk, Gorazd.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2018.,
面頁冊數:	ix, 231 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Strategic planning. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-20364-1
ISBN:	9783658203641

Strategic management of market niches = a model framework /
Ocvirk, Gorazd.

Strategic management of market nichesa model framework /[electronic resource] :by Gorazd Ocvirk. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - ix, 231 p. :ill., digital ;24 cm. - Schriften zur unternehmensentwicklung. - Schriften zur unternehmensentwicklung..

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company.

ISBN: 9783658203641

Standard No.: 10.1007/978-3-658-20364-1doiSubjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.4092

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