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Smartphone start-ups = navigating th...

Giachetti, Claudio.

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Smartphone start-ups = navigating the iPhone revolution /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Smartphone start-ups/ by Claudio Giachetti.
其他題名:	navigating the iPhone revolution /
作者:	Giachetti, Claudio.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xiii, 192 p. :ill., digital ;22 cm.
內容註:	1. introduction: Aim of the Book and Methodology -- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success -- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space -- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform -- 4. Stonex One: A High-End Smartphone at a Fair Price? -- Part II. Smartphone Start-Ups in the Luxury Market -- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry -- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery -- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.
Contained By:	Springer eBooks
標題:	New business enterprises - Case studies. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-67973-0
ISBN:	9783319679730

Smartphone start-ups = navigating the iPhone revolution /
Giachetti, Claudio.

Smartphone start-upsnavigating the iPhone revolution /[electronic resource] :by Claudio Giachetti. - Cham :Springer International Publishing :2018. - xiii, 192 p. :ill., digital ;22 cm.

1. introduction: Aim of the Book and Methodology -- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success -- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space -- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform -- 4. Stonex One: A High-End Smartphone at a Fair Price? -- Part II. Smartphone Start-Ups in the Luxury Market -- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry -- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery -- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.

'This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A "must-read" for anyone interested in the strategies of start-ups in new industries.' --Alfonso Gambardella, Professor of Management, Bocconi University, Italy 'Giachetti's well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.' --Ram Mudambi, Profes sor of Strategy, Temple University, US 'This book guides the reader to learn about the golden rules for a smartphone start-up to leverage market opportunities and lead new markets. A must-read for all entrepreneurs, not only those in the mobile industry.' --Monica Basso, Research Vice President, Gartner This book provides detailed examination of start-ups which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth. By studying these co mpanies throug h the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, and Research Policy.

ISBN: 9783319679730

Standard No.: 10.1007/978-3-319-67973-0doiSubjects--Topical Terms:

646712
New business enterprises
--Case studies.

LC Class. No.: HE9713 / .G524 2018

Dewey Class. No.: 384.534

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