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Travel marketing, tourism economics ...

Camilleri, Mark Anthony.

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Travel marketing, tourism economics and the airline product = an introduction to theory and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Travel marketing, tourism economics and the airline product/ by Mark Anthony Camilleri.
其他題名:	an introduction to theory and practice /
作者:	Camilleri, Mark Anthony.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xxiv, 213 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Tourism - Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-49849-2
ISBN:	9783319498492

Travel marketing, tourism economics and the airline product = an introduction to theory and practice /
Camilleri, Mark Anthony.

Travel marketing, tourism economics and the airline productan introduction to theory and practice /[electronic resource] :by Mark Anthony Camilleri. - Cham :Springer International Publishing :2018. - xxiv, 213 p. :ill., digital ;24 cm. - Tourism, hospitality & event management,2510-4993. - Tourism, hospitality & event management..

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.

ISBN: 9783319498492

Standard No.: 10.1007/978-3-319-49849-2doiSubjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / C265 2018

Dewey Class. No.: 338.4791

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