Political marketing in the 2016 U.S....
Gillies, Jamie.

FindBook      Google Book      Amazon      博客來     
  • Political marketing in the 2016 U.S. presidential election
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Political marketing in the 2016 U.S. presidential election/ edited by Jamie Gillies.
    其他作者: Gillies, Jamie.
    出版者: Cham :Springer International Publishing : : 2018.,
    面頁冊數: xi, 122 p. :ill., digital ;24 cm.
    內容註: 1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies -- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and Andre Turcotte -- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley -- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove -- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder -- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies -- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.
    Contained By: Springer eBooks
    標題: Campaign management. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-59345-6
    ISBN: 9783319593456
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9339733 電子資源 11.線上閱覽_V 電子書 EB JK1976 .P655 2018 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入