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Catholic School Enrollment: A Study ...

Miller, Kimberly K.

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Catholic School Enrollment: A Study on the Impact of a Marketing Plan in a Catholic School.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Catholic School Enrollment: A Study on the Impact of a Marketing Plan in a Catholic School./
Author:	Miller, Kimberly K.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	108 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-09(E), Section: A.
Contained By:	Dissertation Abstracts International78-09A(E).
Subject:	Religious education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10272394
ISBN:	9781369724080

Catholic School Enrollment: A Study on the Impact of a Marketing Plan in a Catholic School.
Miller, Kimberly K.

Catholic School Enrollment: A Study on the Impact of a Marketing Plan in a Catholic School. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 108 p.

Source: Dissertation Abstracts International, Volume: 78-09(E), Section: A.

Thesis (D.Ed.)--University of St. Francis, 2017.

Since the 1960s, Catholic school enrollment in the United States for kindergarten through grade 12 has dropped from 5.2 million to just over 2 million today. Studies point to a variety of factors for the drop in enrollment, including simple economics, the emergence of charter schools, and the negative publicity received in the wake of sex abuse scandals. The American Catholic school system has recognized a need to market its product across the nation in an effort to recruit new students and retain the existing ones. Such marketing aims to build brand awareness, establish a favorable image, communicate progress, show accountability, and advance the mission of Catholic schools. This quasi-experimental study used quantitative data to measure whether the implementation of a marketing plan would impact Catholic school enrollment and parental perspective on Catholic school cost, culture, education, and religion in a rural, Northern Illinois Pre-K8 Catholic school. Pre- and post-test data collected from parents of children who attended before- and after-school care at this Catholic school but were not enrolled there measured why these parents opted for public school education over Catholic school education. Analysis of the data found a strong relationship between the implementation of a marketing plan and the control groups desire to enroll a child in the Catholic school. The relationship between a marketing plan and its impact on parental perspective on Catholic school cost, culture, education, and religion were also investigated. Analysis of the results indicated that a marketing plan would not change parental perspective on Catholic school cost, culture, education, and religion.

ISBN: 9781369724080Subjects--Topical Terms:

555072
Religious education.

Catholic School Enrollment: A Study on the Impact of a Marketing Plan in a Catholic School.
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520 $a Since the 1960s, Catholic school enrollment in the United States for kindergarten through grade 12 has dropped from 5.2 million to just over 2 million today. Studies point to a variety of factors for the drop in enrollment, including simple economics, the emergence of charter schools, and the negative publicity received in the wake of sex abuse scandals. The American Catholic school system has recognized a need to market its product across the nation in an effort to recruit new students and retain the existing ones. Such marketing aims to build brand awareness, establish a favorable image, communicate progress, show accountability, and advance the mission of Catholic schools. This quasi-experimental study used quantitative data to measure whether the implementation of a marketing plan would impact Catholic school enrollment and parental perspective on Catholic school cost, culture, education, and religion in a rural, Northern Illinois Pre-K8 Catholic school. Pre- and post-test data collected from parents of children who attended before- and after-school care at this Catholic school but were not enrolled there measured why these parents opted for public school education over Catholic school education. Analysis of the data found a strong relationship between the implementation of a marketing plan and the control groups desire to enroll a child in the Catholic school. The relationship between a marketing plan and its impact on parental perspective on Catholic school cost, culture, education, and religion were also investigated. Analysis of the results indicated that a marketing plan would not change parental perspective on Catholic school cost, culture, education, and religion.
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