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The Implementation and Emulation of ...

McKendry, Rebekah.

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The Implementation and Emulation of Cult Movie Marketing.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Implementation and Emulation of Cult Movie Marketing./
Author:	McKendry, Rebekah.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	145 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
Subject:	Film studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10250391
ISBN:	9781369497304

The Implementation and Emulation of Cult Movie Marketing.
McKendry, Rebekah.

The Implementation and Emulation of Cult Movie Marketing. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 145 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (Ph.D.)--Virginia Commonwealth University, 2017.

Cult media is often an area of media studies that is difficult to define. Cult media branches through numerous time periods, genres, and fandom patterns. Cult trends are also constantly evolving over time, changing from word-of-mouth and point-of-sale advertising to social networks and Internet culture. But have the rudimentary basics of how media cults develop and spread their message changed along with the progressing marketing presentation? This dissertation explores the definition of media cults, their history, and marketing styles over time, ultimately exploring the tools utilized to market cult media and examine how these tools are now synthetically applied to many media products in hopes of garnering a passionate cult audience.

ISBN: 9781369497304Subjects--Topical Terms:

2122736
Film studies.

The Implementation and Emulation of Cult Movie Marketing.
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500 $a Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
500 $a Adviser: Noreen Barnes.
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520 $a Cult media is often an area of media studies that is difficult to define. Cult media branches through numerous time periods, genres, and fandom patterns. Cult trends are also constantly evolving over time, changing from word-of-mouth and point-of-sale advertising to social networks and Internet culture. But have the rudimentary basics of how media cults develop and spread their message changed along with the progressing marketing presentation? This dissertation explores the definition of media cults, their history, and marketing styles over time, ultimately exploring the tools utilized to market cult media and examine how these tools are now synthetically applied to many media products in hopes of garnering a passionate cult audience.
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