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Consumer preference for packaging ma...

Klaiman, Kimberly.

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Consumer preference for packaging materials: Willingness to pay and barriers to recycling.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer preference for packaging materials: Willingness to pay and barriers to recycling./
Author:	Klaiman, Kimberly.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	83 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Agricultural economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1605367
ISBN:	9781339319711

Consumer preference for packaging materials: Willingness to pay and barriers to recycling.
Klaiman, Kimberly.

Consumer preference for packaging materials: Willingness to pay and barriers to recycling. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 83 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.S.)--Michigan State University, 2015.

This study focuses on the application of a stated preference elicitation method to assess consumer preferences for packaging recyclability. In collaboration with top executives from food companies, a survey was developed in order to obtain current recycling habits from an online sample of 2,000 respondents, who self identified as the primary household decision-maker and grocery shopper. Two choice experiments were used to determine consumer willingness to pay (WTP) for packaging recyclability and barriers to recycling. This study contributes to the literature on individual packaging and its components that increase or hinder recycling. The effectiveness of indirect questioning and information treatments on influencing consumer behavior was also analyzed using a between subject design. Our results show an average positive willingness to pay for packaging recyclability, with a fraction of respondents having an estimated negative willingness to pay. Willingness to accept to clean in order to recycle has significant and positive for all treatment groups. The analysis of the information treatments showed that consumers were responsive to the video treatment by increasing their WTP for packaging recyclability, but not responsive to the infographic treatment. Evidence of social desirability bias was found in this analysis, suggesting more scrutiny should be placed on estimates that do not address social desirability bias.

ISBN: 9781339319711Subjects--Topical Terms:

3172150
Agricultural economics.

Consumer preference for packaging materials: Willingness to pay and barriers to recycling.
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300 $a 83 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Advisers: Cloe Garnache; David Ortega.
502 $a Thesis (M.S.)--Michigan State University, 2015.
520 $a This study focuses on the application of a stated preference elicitation method to assess consumer preferences for packaging recyclability. In collaboration with top executives from food companies, a survey was developed in order to obtain current recycling habits from an online sample of 2,000 respondents, who self identified as the primary household decision-maker and grocery shopper. Two choice experiments were used to determine consumer willingness to pay (WTP) for packaging recyclability and barriers to recycling. This study contributes to the literature on individual packaging and its components that increase or hinder recycling. The effectiveness of indirect questioning and information treatments on influencing consumer behavior was also analyzed using a between subject design. Our results show an average positive willingness to pay for packaging recyclability, with a fraction of respondents having an estimated negative willingness to pay. Willingness to accept to clean in order to recycle has significant and positive for all treatment groups. The analysis of the information treatments showed that consumers were responsive to the video treatment by increasing their WTP for packaging recyclability, but not responsive to the infographic treatment. Evidence of social desirability bias was found in this analysis, suggesting more scrutiny should be placed on estimates that do not address social desirability bias.
590 $a School code: 0128.
650 4 $a Agricultural economics. $3 3172150
650 4 $a Sustainability. $3 1029978
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