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Pret-a-Porter The Science and Art of...

Kamath, Prem Chandra.

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Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective./
作者:	Kamath, Prem Chandra.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
面頁冊數:	85 p.
附註:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1527255
ISBN:	9781321472189

Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective.
Kamath, Prem Chandra.

Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 85 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.A.)--MICA (Mudra Institute of Communications, Ahmedabad) (India), 2015.

This is not a treatise on Retailing and it's nitty-gritties. It is not a tome that contains page after page, dedicated to the understanding of Inventories, Procurement, Budgeting, Consumer Behaviour and the likes. This thesis is a specific inquiry into the world of Fashion Retailing.

ISBN: 9781321472189Subjects--Topical Terms:

536353
Marketing.

Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective.
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245 1 0 $a Pret-a-Porter The Science and Art of Fashion Retailing: An Integrated Communications Perspective.
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500 $a Source: Masters Abstracts International, Volume: 54-02.
502 $a Thesis (M.A.)--MICA (Mudra Institute of Communications, Ahmedabad) (India), 2015.
520 $a This is not a treatise on Retailing and it's nitty-gritties. It is not a tome that contains page after page, dedicated to the understanding of Inventories, Procurement, Budgeting, Consumer Behaviour and the likes. This thesis is a specific inquiry into the world of Fashion Retailing.
520 $a Pret-a-Porter means Ready-to-wear. Specific to this piece of work, it is the exploration of the science and the art of Fashion Retailing.
520 $a This report has been divided into three sections. The first part deals with the history of retail outlets in general and their evolution over the years. The second part is the documentation of the science of fashion retailing, i.e , the theoretical aspects. The final part is a compilation of three real life cases in the Indian context.
520 $a This thesis is not meant to be the authoritative final word on the subject. Nor does it claim to be comprehensive enough to have incorporated all the aspects and avenues of the topic, for that would simply take far too much time and space.
520 $a What this thesis is, however, is the first small step towards the exploration of the hitherto unexplored field of Fashion Retailing, and should be viewed as such.
590 $a School code: 1818.
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