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"I can haz applicants": An analysis ...

Helldorfer, Kelly Lee.

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"I can haz applicants": An analysis of police recruitment and marketing through social media.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	"I can haz applicants": An analysis of police recruitment and marketing through social media./
作者:	Helldorfer, Kelly Lee.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	99 p.
附註:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
標題:	Criminology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10241721
ISBN:	9781369357165

"I can haz applicants": An analysis of police recruitment and marketing through social media.
Helldorfer, Kelly Lee.

"I can haz applicants": An analysis of police recruitment and marketing through social media. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 99 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--The University of Southern Mississippi, 2016.

In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency "brand" and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.

ISBN: 9781369357165Subjects--Topical Terms:

533274
Criminology.

"I can haz applicants": An analysis of police recruitment and marketing through social media.
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520 $a This research analysis employed a netnography to examine 500 police websites and their additional social media presence. In general, this study found police departments are not using websites or social media as recruitment tools. An agency's size, budget, and having a departmental website are predictors of total social media recruitment. Further, those elements influence a jurisdictional website's online effectiveness, or overall quality, but do not impact departmental websites effectiveness because they are already of a high quality. This analysis supports the idea that police departments generally are not maintaining an online presence or actively recruiting online.
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