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Why Do Art Dealers (Still) Print Cat...

Khanbhai, Hussain.

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Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era./
作者:	Khanbhai, Hussain.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	65 p.
附註:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187650
ISBN:	9781369337372

Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era.
Khanbhai, Hussain.

Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 65 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.

The product of an art dealer's measured resources and an artist's creative vision, the exhibition catalogue has become an object at the nexus of art and commerce -- much like the very artwork it documents. However, the justification of what is often a very resource-intensive activity must be questioned in context of the overall marketing schema of art galleries. An investigation of these questions might yield not only the rationale behind the publishing of catalogues, but also the rationale behind their being in print. The study refers back not only to the prolific history of printing exhibition catalogues, but also to the changing formats of these publications and their implications.

ISBN: 9781369337372Subjects--Topical Terms:

536353
Marketing.

Why Do Art Dealers (Still) Print Catalogues? The Challenges of Publishing Art in the Digital Era.
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