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Getting Attention for a Ceramic Art ...

Bodnar, Steven R.

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Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign./
作者:	Bodnar, Steven R.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2012,
面頁冊數:	70 p.
附註:	Source: Masters Abstracts International, Volume: 51-04.
Contained By:	Masters Abstracts International51-04(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1530767
ISBN:	9781267804600

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.
Bodnar, Steven R.

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign. - Ann Arbor : ProQuest Dissertations & Theses, 2012 - 70 p.

Source: Masters Abstracts International, Volume: 51-04.

Thesis (M.S.)--Rochester Institute of Technology, 2012.

A participant-observation case study of a promotional campaign developed and implemented for a temporary, nonprofit ceramic art exhibition. The subject is introduced through a review of both theoretical and practical research examples centered on marketing and public relations for arts and cultural attractions. The present study offers a descriptive and evaluative analysis of the campaign's promotional strategies and tactics. Strategies discussed include promotional objectives, prospective audiences, assessment of available resources, and scheduling and implementation. The tactics include direct mail and email delivery of press releases, promotional materials, and the use of social media. Findings demonstrate that publicity generated primarily was derived from a combination of personalized email communications and timely, unique press releases.

ISBN: 9781267804600Subjects--Topical Terms:

524709
Communication.

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.
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