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Parlance, Perception, and Power: An ...

Jarc, James T.

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Parlance, Perception, and Power: An Inquiry into Non-Standard Language Use in Digital Media.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Parlance, Perception, and Power: An Inquiry into Non-Standard Language Use in Digital Media./
作者:	Jarc, James T.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
面頁冊數:	68 p.
附註:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1588892
ISBN:	9781321754339

Parlance, Perception, and Power: An Inquiry into Non-Standard Language Use in Digital Media.
Jarc, James T.

Parlance, Perception, and Power: An Inquiry into Non-Standard Language Use in Digital Media. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 68 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--Gonzaga University, 2015.

This study investigated the effects of Internet slang use (inclusive of slang, initialisms, abbreviations, emoji, and hashtags) on perceptions of source credibility among constituents of nonprofit organizations. The author hypothesized that a user's level of comfort/fluency with digital media would impact how they perceive organizations that use non-standard language online. This study used a content analysis of social media posts from 2 national organizations to analyze patterns of non-standard language use, and applied the engagement index (EI) to quantify constituent engagement actions with those posts on 3 social media channels (Facebook, Twitter, and Instagram). An accompanying survey revealed correlations between digital acculturation and comfort with/willingness to use Internet slang. Results of both investigations support the "moderate and appropriate" use hypothesis. Findings reveal, in part, that "accommodative codeswitching" (in the study, using non-standard language) in online communication is an effective, yet powerful and often unwieldy tool for building credibility and fostering engagement with constituents.

ISBN: 9781321754339Subjects--Topical Terms:

524709
Communication.

Parlance, Perception, and Power: An Inquiry into Non-Standard Language Use in Digital Media.
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