東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Essays on Internet economics: Custom...

Lei, Ying.

FindBook

Google Book

Amazon

博客來

Essays on Internet economics: Customer reviews, advertising, and technology adoption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays on Internet economics: Customer reviews, advertising, and technology adoption./
作者:	Lei, Ying.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	104 p.
附註:	Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
Contained By:	Dissertation Abstracts International78-02A(E).
標題:	Economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10147132
ISBN:	9781369024210

Essays on Internet economics: Customer reviews, advertising, and technology adoption.
Lei, Ying.

Essays on Internet economics: Customer reviews, advertising, and technology adoption. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 104 p.

Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.

Thesis (Ph.D.)--Boston University, 2016.

This dissertation consists of three chapters on the economics of the Internet.

ISBN: 9781369024210Subjects--Topical Terms:

517137
Economics.

Essays on Internet economics: Customer reviews, advertising, and technology adoption.
LDR:03326nmm a2200349 4500 001 2118695
005 20170612093109.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781369024210
035 $a (MiAaPQ)AAI10147132
035 $a AAI10147132
040 $a MiAaPQ $c MiAaPQ
100 1 $a Lei, Ying. $3 3280536
245 1 0 $a Essays on Internet economics: Customer reviews, advertising, and technology adoption.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 104 p.
500 $a Source: Dissertation Abstracts International, Volume: 78-02(E), Section: A.
500 $a Adviser: Ching-To Albert Ma.
502 $a Thesis (Ph.D.)--Boston University, 2016.
520 $a This dissertation consists of three chapters on the economics of the Internet.
520 $a The first chapter begins with presenting the advertising spending patterns of US local restaurants that have different ratings on Yelp.com. Rating information on Yelp includes display ratings and review distributions. The Yelp's rounding algorithm creates a discontinuity in display ratings. Therefore, I use a regression discontinuity design to identify the effect of a higher display rating on local restaurants' advertising spendings. I find a significantly negative effect of display rating for highly-rated restaurants on advertising. However, when the display rating is constant between two steps, the relationship between local restaurant advertising spending and average rating is significantly positive.
520 $a The second chapter uses a game-theoretic model to analyze competing firms' advertising and pricing decisions. Here customer reviews are available and firms may build up loyal customer bases. I find that highly-rated firms are more likely to advertise more, i.e., online reviews complement advertising. Comparative static results can explain the results found in the first chapter. Intuitively, when the capacity of a local business becomes limited, a jump in the display rating will reduce the complementary effect of online reviews on advertising. I also analyze an extension of the model, where an entrant and an incumbent interact. I find that customer reviews undo the "fat-cat'' effect of a large incumbent with lots of loyal customers.
520 $a The third chapter proposes a new explanation for adoption failure or delay in markets with network effects. In the model, consumers and software providers play a dynamic adoption game. Each group of players choose between two incompatible technologies. Consumers may wait, but firms may not. Although efficiency requires one technology to be adopted by all consumers and firms right away, there is a "market split and adoption delay" equilibrium. In this equilibrium some consumers choose to wait at first and firms split between the two technologies. The model is motivated by the 56K modem market, in which competition between two technologies appears to have led to adoption failure, until an industry standard setting organization coordinated the market on an alternative standard.
590 $a School code: 0017.
650 4 $a Economics. $3 517137
650 4 $a Economic theory. $3 1556984
650 4 $a Marketing. $3 536353
650 4 $a Management. $3 516664
690 $a 0501
690 $a 0511
690 $a 0338
690 $a 0454
710 2 $a Boston University. $b Economics. $3 3168349
773 0 $t Dissertation Abstracts International $g 78-02A(E).
790 $a 0017
791 $a Ph.D.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10147132