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Place and urban experience in the su...

Flanigan, William.

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Place and urban experience in the suburbs: Microsoft's campus location and its long-term competitiveness.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Place and urban experience in the suburbs: Microsoft's campus location and its long-term competitiveness./
作者:	Flanigan, William.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	109 p.
附註:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
標題:	Urban planning. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10138689
ISBN:	9781339942469

Place and urban experience in the suburbs: Microsoft's campus location and its long-term competitiveness.
Flanigan, William.

Place and urban experience in the suburbs: Microsoft's campus location and its long-term competitiveness. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 109 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (Master's)--University of Washington, 2016.

Microsoft is located in Redmond, WA on a sprawling suburban campus, which at one time was a competitive advantage. The desirability of suburban locations has waned and they now are faced with adapting their campus, which they are heavily invested in, to make themselves more competitive and effective as a company in the future. Engineers who wanted to live in the Pacific Northwest also have many more potential employers, which only intensifies the competitive pressure on Microsoft. This thesis examines ways in which the experience and layout of spaces can impact recruiting, business outcomes, and competitiveness then applies these lessons to Microsoft's Redmond Campus. The role of transportation, connectivity, mixing, and embeddedness are all considered and the growing region and its impact on Microsoft is taken into account, particularly in regard to Link Light Rail. Microsoft's Campus contains areas with the qualities of a prototypical suburban office park; the experiential qualities, promotion of car travel over other modes, and individual isolation of a typical suburban office park are found to be a liability for Microsoft and solutions are offered that address these deficiencies and synthesize the lessons learned are offered.

ISBN: 9781339942469Subjects--Topical Terms:

2122922
Urban planning.

Place and urban experience in the suburbs: Microsoft's campus location and its long-term competitiveness.
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