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Behind the Mask of Hype: The Brand D...

Dagenais, Clara.

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Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration./
作者:	Dagenais, Clara.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	79 p.
附註:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
標題:	Art criticism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187680
ISBN:	9781369337426

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.
Dagenais, Clara.

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 79 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.

Ever since the 2010 collaboration between Louis Vuitton and Takashi Murakami, there has been a surge of fashion houses partnering with contemporary artists at the creative level of a collection. Artists become brands that have the power to rival the houses' branding. This thesis explains the growing brand duality in art/fashion collaboration and ways to nullify it. The first part of this thesis explores pivotal, twentieth-century fashion collections, through which collaborative practice between designers and artists has been distorted from a highly intellectual pursuit to a system of direct appropriation. The second part, with more recent cases, provides advice for more impactful collections.

ISBN: 9781369337426Subjects--Topical Terms:

526357
Art criticism.

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.
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