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The influence of the cognitive learn...

Choi, Wanyong.

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The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption./
作者:	Choi, Wanyong.
面頁冊數:	174 p.
附註:	Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.
Contained By:	Dissertation Abstracts International78-04A(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10162158
ISBN:	9781369169584

The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption.
Choi, Wanyong.

The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption. - 174 p.

Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2016.

The primary purpose of this study is to explore the importance of learning sport rules. Secondly, the researcher seeks to examine the influence of learning sport rules on sport fan behavior. Among many factors, knowledge is considered as a significant element during the initial stage of becoming a sport fan. People that 'know' or 'recognize' a sport, team, and players by being exposed and learning the rules of play increase awareness, which is a fundamental and basic step for becoming a sport fan for enjoyment (Funk & James, 2001). However, learning sport rules are considered a minor aspect of knowledge and little attention has been paid to it as a factor of fan development.

ISBN: 9781369169584Subjects--Topical Terms:

2122869
Sports Management.

The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption.
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100 1 $a Choi, Wanyong. $3 3277269
245 1 4 $a The influence of the cognitive learning process in relation to sport rules and fans' associations with sport: Examining the relationship between sport fans' behaviors, enjoyment, and future consumption.
300 $a 174 p.
500 $a Source: Dissertation Abstracts International, Volume: 78-04(E), Section: A.
500 $a Adviser: Antonio S. Williams.
502 $a Thesis (Ph.D.)--Indiana University, 2016.
520 $a The primary purpose of this study is to explore the importance of learning sport rules. Secondly, the researcher seeks to examine the influence of learning sport rules on sport fan behavior. Among many factors, knowledge is considered as a significant element during the initial stage of becoming a sport fan. People that 'know' or 'recognize' a sport, team, and players by being exposed and learning the rules of play increase awareness, which is a fundamental and basic step for becoming a sport fan for enjoyment (Funk & James, 2001). However, learning sport rules are considered a minor aspect of knowledge and little attention has been paid to it as a factor of fan development.
520 $a Based on 260 respondents, the present study explored the relationship among learning sport rules, enjoyment, and future consumption behavior of sport fans. Structural Equational Modeling (SEM) was used to test the model and examine the more meaningful relationships among learning sport rules, enjoyment, and future consumption behavior. Also, as an alternative model, the direct relationship between learning sport rules and future consumption behavior was empirically tested. Gender difference was compared to examine the relationship among the types of learning sport rules, enjoyment, and future intention of consumption with multiple linear regression (MLR). The results showed that the proposed structural model has shown a good fit based on the result of Confirmatory Factor Analysis (CFA) and SEM which indicated that learning types of sport rules influence enjoyment of sport and enjoyment has a significant influence on future intention of sport-related consumption. Also, alternative model results showed that SEM had a better model fit compare to original proposed model based on the AIC and ECVI. Also, MLR results showed meaningful gender differences in the relationships among the types of learning, enjoyment, and future intention of consumption.
520 $a This finding will aid practitioners in sport-related fields by making it possible to build efficient marketing strategies. Also, the findings of the current study offer implications for academic and practical personnel by providing specific evidence of how knowledge of sport rules and learning paths impact the understanding of sport fan behavior.
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