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Gender communication: The gap betwee...

Kuhman, Danielle E.

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Gender communication: The gap between men and women working in sports sales.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Gender communication: The gap between men and women working in sports sales./
Author:	Kuhman, Danielle E.
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10131581
ISBN:	9781339893730

Gender communication: The gap between men and women working in sports sales.
Kuhman, Danielle E.

Gender communication: The gap between men and women working in sports sales. - 66 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (M.A.)--Gonzaga University, 2016.

Communication is a critical piece of an individual's success in the workforce. It plays a prominent role in any organization. In traditionally male-dominated fields, gender is reported on in more studies than any other variable. Yet the difference in how men and women communicate at work is a missing component in much of the current research. This study looked to fill this void by speaking directly to women in the workforce, with a focus on the sales industry in professional sports. It uses two theories as its foundation for research---standpoint theory and gender socialization theory. The goal was to understand women's perceptions of the sports sales industry and how they personally fit into it. The results confirmed that women working in sales in the sports industry perceive significant differences and disadvantages compared to their male counterparts. Three areas in particular---presence (or lack thereof), relationships with coworkers and clients, and interoffice environment were emphasized most by respondents. This thesis hopes to allow for growth in research in both gender communication and the field of sports sales.

ISBN: 9781339893730Subjects--Topical Terms:

524709
Communication.

Gender communication: The gap between men and women working in sports sales.
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100 1 $a Kuhman, Danielle E. $3 3277217
245 1 0 $a Gender communication: The gap between men and women working in sports sales.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Advisers: Michael Hazel; Andrea McCracken.
502 $a Thesis (M.A.)--Gonzaga University, 2016.
520 $a Communication is a critical piece of an individual's success in the workforce. It plays a prominent role in any organization. In traditionally male-dominated fields, gender is reported on in more studies than any other variable. Yet the difference in how men and women communicate at work is a missing component in much of the current research. This study looked to fill this void by speaking directly to women in the workforce, with a focus on the sales industry in professional sports. It uses two theories as its foundation for research---standpoint theory and gender socialization theory. The goal was to understand women's perceptions of the sports sales industry and how they personally fit into it. The results confirmed that women working in sales in the sports industry perceive significant differences and disadvantages compared to their male counterparts. Three areas in particular---presence (or lack thereof), relationships with coworkers and clients, and interoffice environment were emphasized most by respondents. This thesis hopes to allow for growth in research in both gender communication and the field of sports sales.
590 $a School code: 0736.
650 4 $a Communication. $3 524709
650 4 $a Sports Management. $3 2122869
650 4 $a Women's studies. $3 526816
650 4 $a Marketing. $3 536353
690 $a 0459
690 $a 0430
690 $a 0453
690 $a 0338
710 2 $a Gonzaga University. $b Communication and Leadership. $3 1673318
773 0 $t Masters Abstracts International $g 55-05(E).
790 $a 0736
791 $a M.A.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10131581