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Advances in luxury brand management

Kapferer, Jean-Noel.

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Advances in luxury brand management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in luxury brand management/ edited by Jean-Noel Kapferer ... [et al.].
其他作者:	Kapferer, Jean-Noel.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	x, 256 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Luxury goods industry. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-51127-6
ISBN:	9783319511276

Advances in luxury brand management
Advances in luxury brand management[electronic resource] /edited by Jean-Noel Kapferer ... [et al.]. - Cham :Springer International Publishing :2017. - x, 256 p. :ill., digital ;24 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

ISBN: 9783319511276

Standard No.: 10.1007/978-3-319-51127-6doiSubjects--Topical Terms:

1246722
Luxury goods industry.

LC Class. No.: HD9999.L852 / A38 2017

Dewey Class. No.: 658.7

Advances in luxury brand management
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