Bright modernity = color, commerce, ...
Blaszczyk, Regina Lee.

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  • Bright modernity = color, commerce, and consumer culture /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Bright modernity/ edited by Regina Lee Blaszczyk, Uwe Spiekermann.
    其他題名: color, commerce, and consumer culture /
    其他作者: Blaszczyk, Regina Lee.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: x, 287 p. :ill., digital ;24 cm.
    內容註: I. Foundations: Industry and Education -- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries -- 2. Learning to See with Milton Bradley -- II. Gender and Color -- 3. "Real Men Wear Pink?" A Gender History of Color -- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century -- 5. Let's Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color -- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture -- 6. Movies Meet the Rainbow -- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s-1950s -- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art -- IV. Predicting the Rainbow -- 9. The Color Schemers: American Color Practice in Britain, 1920s-1960s -- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry -- 11. Who Decides the Color of the Season? How the Premiere Vision Trade Show Changed Fashion Culture.
    Contained By: Springer eBooks
    標題: Color in advertising - History. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-50745-3
    ISBN: 9783319507453
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W9322823 電子資源 11.線上閱覽_V 電子書 EB HF5839 .B75 2017 一般使用(Normal) 在架 0
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