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It's not the size of the data-it's h...
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Pauwels, Koen.
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It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
It's not the size of the data-it's how you use it/ Koen Pauwels.
其他題名:
smarter marketing with analytics and dashboards /
作者:
Pauwels, Koen.
出版者:
[New York] :American Management Association, : 2014.,
面頁冊數:
1 online resource (284 p.)
內容註:
It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards -- Table of Contents -- Foreword -- Acknowledgments -- Introduction: Decisions that Data and Analytics can Inform -- Part One: What Marketing Analytics Dashboards can do for You -- Chapter 1: Marketing Analytics Dashboards: What, why, who, and How -- Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System -- Part Two: Plan your Marketing Analytics Dashboard -- Chapter 3: Start with the Vision -- Chapter 4: Assemble your Team -- Chapter 5: Gain IT Support on Big and Not-So-Big Data --
內容註:
Chapter 6: Build your Database -- Part Three: Design your Marketing Analytics Dashboard -- Chapter 7: Generate Potential Key Performance indicators -- Chapter 8: Eliminate to Select Key Leading Performance Indicators -- Chapter 9: Include Emerging Channels: KLPIs for Online and Social Media -- Chapter 10: Emerging Markets Frontier: Metrics Across Countries --
內容註:
Chapter 11: Design the Layout and Dashboard Prototype -- Part Four: Live your Marketing Analytics Dashboard -- Chapter 12: Launch and Renewal of the Marketing Analytics Dashboard -- Chapter 13: Change your Decision Making: From Interpretation to Action -- Chapter 14: Nurture the Culture and Practice of Accountability -- Conclusion: Call to Action -- Notes -- Index -- About the Author -- Free Sample Chapter from Wiki Management.
標題:
Marketing research. -
電子資源:
http://portal.igpublish.com/iglibrary/search/AMAB0000862.html
ISBN:
0814433952
It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
Pauwels, Koen.
It's not the size of the data-it's how you use it
smarter marketing with analytics and dashboards /[electronic resource] :Koen Pauwels. - 1st ed. - [New York] :American Management Association,2014. - 1 online resource (284 p.)
Includes bibliographical references and index.
It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards -- Table of Contents -- Foreword -- Acknowledgments -- Introduction: Decisions that Data and Analytics can Inform -- Part One: What Marketing Analytics Dashboards can do for You -- Chapter 1: Marketing Analytics Dashboards: What, why, who, and How -- Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System -- Part Two: Plan your Marketing Analytics Dashboard -- Chapter 3: Start with the Vision -- Chapter 4: Assemble your Team -- Chapter 5: Gain IT Support on Big and Not-So-Big Data --
ISBN: 0814433952
Source: 657765660000862Subjects--Topical Terms:
532352
Marketing research.
LC Class. No.: HF5415.2 / .P39 2014
Dewey Class. No.: 658.8/302855437
It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
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