It's not the size of the data-it's h...
Pauwels, Koen.

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  • It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: It's not the size of the data-it's how you use it/ Koen Pauwels.
    其他題名: smarter marketing with analytics and dashboards /
    作者: Pauwels, Koen.
    出版者: [New York] :American Management Association, : 2014.,
    面頁冊數: 1 online resource (284 p.)
    內容註: It's not the size of the data-it's how you use it: smarter marketing with analytics and dashboards -- Table of Contents -- Foreword -- Acknowledgments -- Introduction: Decisions that Data and Analytics can Inform -- Part One: What Marketing Analytics Dashboards can do for You -- Chapter 1: Marketing Analytics Dashboards: What, why, who, and How -- Chapter 2: Compare the Marketing Analytics Dashboard to your Current Scoring System -- Part Two: Plan your Marketing Analytics Dashboard -- Chapter 3: Start with the Vision -- Chapter 4: Assemble your Team -- Chapter 5: Gain IT Support on Big and Not-So-Big Data --
    內容註: Chapter 6: Build your Database -- Part Three: Design your Marketing Analytics Dashboard -- Chapter 7: Generate Potential Key Performance indicators -- Chapter 8: Eliminate to Select Key Leading Performance Indicators -- Chapter 9: Include Emerging Channels: KLPIs for Online and Social Media -- Chapter 10: Emerging Markets Frontier: Metrics Across Countries --
    內容註: Chapter 11: Design the Layout and Dashboard Prototype -- Part Four: Live your Marketing Analytics Dashboard -- Chapter 12: Launch and Renewal of the Marketing Analytics Dashboard -- Chapter 13: Change your Decision Making: From Interpretation to Action -- Chapter 14: Nurture the Culture and Practice of Accountability -- Conclusion: Call to Action -- Notes -- Index -- About the Author -- Free Sample Chapter from Wiki Management.
    標題: Marketing research. -
    電子資源: http://portal.igpublish.com/iglibrary/search/AMAB0000862.html
    ISBN: 0814433952
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W9320968 電子資源 11.線上閱覽_V 電子書 EB HF5415.2 P39 2014 一般使用(Normal) 在架 0
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