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International communication strategi...
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Peng, Duan.
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International communication strategies of Chinese radio and TV networks = initial observations /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
International communication strategies of Chinese radio and TV networks/ by Duan Peng.
其他題名:
initial observations /
作者:
Peng, Duan.
出版者:
Singapore :Springer Singapore : : 2017.,
面頁冊數:
ix, 209 p. :ill., digital ;24 cm.
內容註:
Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References.
Contained By:
Springer eBooks
標題:
Broadcasting policy - China. -
電子資源:
http://dx.doi.org/10.1007/978-981-10-4460-1
ISBN:
9789811044601
International communication strategies of Chinese radio and TV networks = initial observations /
Peng, Duan.
International communication strategies of Chinese radio and TV networks
initial observations /[electronic resource] :by Duan Peng. - Singapore :Springer Singapore :2017. - ix, 209 p. :ill., digital ;24 cm.
Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References.
This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
ISBN: 9789811044601
Standard No.: 10.1007/978-981-10-4460-1doiSubjects--Topical Terms:
3237051
Broadcasting policy
--China.
LC Class. No.: HE8689.9.C6 / P46 2017
Dewey Class. No.: 384.540951
International communication strategies of Chinese radio and TV networks = initial observations /
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