Storytelling-case archetype decoding...
Woodside, Arch G.

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  • Storytelling-case archetype decoding and assignment manual (SCADAM)
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Storytelling-case archetype decoding and assignment manual (SCADAM)/ edited by Arch G. Woodside, Suresh C. Sood.
    其他作者: Woodside, Arch G.
    出版者: Bingley, U.K. :Emerald Group Publishing, : 2016.,
    面頁冊數: 1 online resource (xi, 376 p.) :ill.
    內容註: Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
    標題: Consumer behavior. -
    電子資源: http://www.emeraldinsight.com/doi/book/10.1108/S1871-3173201611
    ISBN: 9781785602160 (electronic bk.)
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W9318851 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .S76 2016 一般使用(Normal) 在架 0
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