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Marketing in and for a sustainable s...

Malhotra, Naresh K.

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Marketing in and for a sustainable society

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing in and for a sustainable society/ edited by Naresh K. Malhotra.
其他作者:	Malhotra, Naresh K.
出版者:	Bingley :Emerald Group Publishing, : 2016.,
面頁冊數:	1 online resource (xvi, 229 p.)
內容註:	Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.
標題:	Marketing. -
電子資源:	http://www.emeraldinsight.com/doi/book/10.1108/S1548-6435201613
ISBN:	9781786352811 (electronic bk.)

Marketing in and for a sustainable society
Marketing in and for a sustainable society[electronic resource] /edited by Naresh K. Malhotra. - 1st ed. - Bingley :Emerald Group Publishing,2016. - 1 online resource (xvi, 229 p.) - Review of marketing research,v. 131548-6435 ;. - Review of marketing research,v. 13..

Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

ISBN: 9781786352811 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M37 2016

Dewey Class. No.: 658.8

Marketing in and for a sustainable society
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