Marketing in and for a sustainable s...
Malhotra, Naresh K.

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  • Marketing in and for a sustainable society
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing in and for a sustainable society/ edited by Naresh K. Malhotra.
    其他作者: Malhotra, Naresh K.
    出版者: Bingley :Emerald Group Publishing, : 2016.,
    面頁冊數: 1 online resource (xvi, 229 p.)
    內容註: Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.
    標題: Marketing. -
    電子資源: http://www.emeraldinsight.com/doi/book/10.1108/S1548-6435201613
    ISBN: 9781786352811 (electronic bk.)
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