International marketing in the fast ...
Stöttinger, Barbara.

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  • International marketing in the fast changing world
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: International marketing in the fast changing world/ edited by Barbara Stöttinger, Bodo B. Schlegelmilch, Shaoming Zou.
    其他作者: Stöttinger, Barbara.
    出版者: Bingley, U.K. :Emerald Group Publishing, : 2015.,
    面頁冊數: 1 online resource (xvi, 288 p.) :ill.
    內容註: Revisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms / Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg -- Internationalization through e-commerce. The case of multi-brand luxury retailers in the fashion industry / Simone Guercini, Andrea Runfola -- Internationalisation strategies and industry structure / Carl Arthur Solberg, François Durrieu -- Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry / Simone Guercini, Andrea Runfola -- A taxonomy of export-pricing strategies and their performance in international markets / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wührer -- Enhancing organizational performance of international SMEs through inter-firm marketing collaborations / Kayhan Tajeddini, Ulf Elg, Pervez N. Ghauri -- Examining causal relationships among international experience, perceived environmental uncertainty, market entry node, and international performance / Hui Xu ... [et al.] -- International marketing in multinational company subsidiaries in emerging markets : a multi-dimensional approach / Debora Atala Pires ... [et al.] -- The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: evidence from firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse COO effect on a supplier countrys image from exporting professional services to a host country : a conceptual framework / Roy Toffoli ... [et al.] -- Perceived quality of Asian brands by U.S. consumers : case of cosmetic brand using age as a moderator / Sarah (Song) Southworth, Minjeong Kim -- Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands / Nayyer Naseem, Swati Verma, Attila Yaprak.
    標題: Export marketing. -
    電子資源: http://www.emeraldinsight.com/1474-7979/26
    ISBN: 9781785602320 (electronic bk.)
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