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Architecting experience = a marketin...

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Wheeler, Scot R.

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Architecting experience = a marketing science and digital analytics handbook /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Architecting experience/ Scot R Wheeler.
其他題名:	a marketing science and digital analytics handbook /
作者:	Wheeler, Scot R.
出版者:	Singapore :World Scientific ; : c2016.,
面頁冊數:	1 online resource (xii, 268 p.) :ill.
標題:	Communication in marketing. -
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc
ISBN:	9789814678421 (electronic bk.)

Architecting experience = a marketing science and digital analytics handbook /
Wheeler, Scot R.

Architecting experiencea marketing science and digital analytics handbook /[electronic resource] :Scot R Wheeler. - Singapore :World Scientific ;c2016. - 1 online resource (xii, 268 p.) :ill. - Advances and opportunities with big data and analytics ;1. - Advances and opportunities with big data and analytics ;1..

Includes bibliographical references (p. 265-266) and index.

ISBN: 9789814678421 (electronic bk.)

LCCN: 2015028389Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .W48 2016

Dewey Class. No.: 658.8/02

Architecting experience = a marketing science and digital analytics handbook /
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245 1 0 $a Architecting experience $h [electronic resource] : $b a marketing science and digital analytics handbook / $c Scot R Wheeler.
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300 $a 1 online resource (xii, 268 p.) : $b ill.
490 1 $a Advances and opportunities with big data and analytics ; $v 1
504 $a Includes bibliographical references (p. 265-266) and index.
588 $a Description based on print version record.
650 0 $a Communication in marketing. $3 584906
650 0 $a Digital media. $3 571141
830 0 $a Advances and opportunities with big data and analytics ; $v 1. $3 3232081
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/9607#t=toc

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