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Quantitative modelling in marketing ...

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Moutinho, Luiz.

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Quantitative modelling in marketing and management

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Quantitative modelling in marketing and management/ edited by Luiz Moutinho, Kun-Huang Huarng.
其他作者:	Moutinho, Luiz.
出版者:	Singapore :World Scientific, : c2016.,
面頁冊數:	1 online resource (xxvii, 540 p.) :ill.
標題:	Management - Mathematical models. -
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc
ISBN:	9789814696357 (electronic bk.)

Quantitative modelling in marketing and management
Quantitative modelling in marketing and management[electronic resource] /edited by Luiz Moutinho, Kun-Huang Huarng. - 2nd ed. - Singapore :World Scientific,c2016. - 1 online resource (xxvii, 540 p.) :ill.

ISBN: 9789814696357 (electronic bk.)Subjects--Topical Terms:

645912
Management
--Mathematical models.

LC Class. No.: HD30.25 / .M68 2016

Dewey Class. No.: 658.80072/7

Quantitative modelling in marketing and management
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300 $a 1 online resource (xxvii, 540 p.) : $b ill.
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650 0 $a Management $x Mathematical models. $3 645912
650 0 $a Marketing $x Mathematical models. $3 669610
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856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc

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