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Social media performance evaluation ...

Brown, Michael A., (Sr.,)

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Social media performance evaluation and success measurements

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social media performance evaluation and success measurements/ Michael A. Brown Sr. [editor].
其他作者:	Brown, Michael A.,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (294 p.) :ill.
內容註:	Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
標題:	Social media. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8
ISBN:	9781522519645 (ebk.)

Social media performance evaluation and success measurements
Social media performance evaluation and success measurements[electronic resource] /Michael A. Brown Sr. [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (294 p.) :ill.

Includes bibliographical references and index.

Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522519645 (ebk.)Subjects--Topical Terms:

786190
Social media.
Subjects--Index Terms:

Computer mediated communications (CMC)

LC Class. No.: HM742 / .B76 2017e

Dewey Class. No.: 302.231

Social media performance evaluation and success measurements
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260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (294 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 01/07/2017).
650 0 $a Social media. $3 786190
650 0 $a Online social networks. $3 624374
650 0 $a Employees $x Rating of. $3 648124
653 $a Computer mediated communications (CMC)
653 $a Crisis communication
653 $a Return on investments
653 $a Social networking and individual performance (SNIP)
653 $a Social networking engagement
653 $a Web 2.0
700 1 $a Brown, Michael A., $c Sr., $e editor. $3 3231244
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8