Fuzzy optimization and multi-criteri...
Kumar, Anil, (1980-)

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  • Fuzzy optimization and multi-criteria decision making in digital marketing
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fuzzy optimization and multi-criteria decision making in digital marketing/ Anil Kumar and Manoj Kumar Dash, editors.
    其他作者: Kumar, Anil,
    出版者: Hershey, Pennsylvania :IGI Global, : [2016],
    面頁冊數: 1 online resource (368 p.) :ill.
    內容註: A literature survey on the usage of fuzzy MCDM methods for digital marketing / Cengiz Kahraman, Ibrahim Yazc, Ali Karasan -- Fuzzy multi-criteria decision making methods for e-commerce issues / Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- Fuzzy structural models and based applications in digital marketplace / Anil Kumar, Manoj Kumar Dash -- Selection of customers for marketing campaign as a multi-criteria problem / Tadeusz Trzaskalik, Slawomir Jarek -- Selection of digital marketing tools using fuzzy AHP-fuzzy TOPSIS / Umran Sengul, Mirac Eren -- Using DEMATEL to build decision model of online reputation management for improving the services of marketing / Ashutosh Yadav, Anil Kumar, Manoj Kumar Dash -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy MCDM method / Kedar Pandurang Joshi, Sivakumar Alur -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria Decision Making Process / Bhagawati Prasad Joshi -- Fuzzy and soft poly-optimization in the digital environment: examples / Wojciech Tarnowski -- Applying the fuzzy analytical network process in digital marketing / Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Fuzzy nominal classification using bipolar analysis / Ayeley P. Tchangani -- A fuzzy-based decision support tool for appraisement of supplier's quality assurance practices / Chitrasen Samantra, Saurav Datta, Siba Sankar Mahapatra --
    內容註: Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach / Meysam Shaverdi, Iman Ramezani, Ali Asghar Anvary Rostamy -- Multi-criteria fuzzy analysis of competitiveness: comparative evaluation of regional development / Katsiaryna Navitskaya.
    標題: Telemarketing. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8808-7
    ISBN: 9781466688094 (ebk.)
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W9317792 電子資源 11.線上閱覽_V 電子書 EB HF5415.1265 .F89 2016e 一般使用(Normal) 在架 0
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