Consumer perception of product risks...
Emilien, Gerard.

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  • Consumer perception of product risks and benefits
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Consumer perception of product risks and benefits/ edited by Gerard Emilien, Rolf Weitkunat, Frank Ludicke.
    其他作者: Emilien, Gerard.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: xxiv, 596 p. :ill., digital ;24 cm.
    內容註: Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility.
    Contained By: Springer eBooks
    標題: Product safety. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-50530-5
    ISBN: 9783319505305
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