Media and metamedia management
Freire, Francisco Campos.

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  • Media and metamedia management
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Media and metamedia management/ edited by Francisco Campos Freire ... [et al.].
    其他作者: Freire, Francisco Campos.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: xxxv, 515 p. :ill., digital ;24 cm.
    內容註: Introduction -- New Media in The Digital Era -- Journalism and Cyber journalism -- Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity.
    Contained By: Springer eBooks
    標題: Digital media. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-46068-0
    ISBN: 9783319460680
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