東華大學圖書館 |

Language in international business = developing a field /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Language in international business/ edited by Mary Yoko Brannen, Terry Mughan.
其他題名:	developing a field /
其他作者:	Brannen, Mary Yoko.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	ix, 308 p. :ill., digital ;24 cm.
內容註:	Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan) -- Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D) -- Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.) -- Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.) -- Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.) -- Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.) -- Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.) -- Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A) -- Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.) -- Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.) -- Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen)
Contained By:	Springer eBooks
標題:	International business enterprises. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-42745-4
ISBN:	9783319427454

Language in international business = developing a field /
Language in international businessdeveloping a field /[electronic resource] :edited by Mary Yoko Brannen, Terry Mughan. - Cham :Springer International Publishing :2017. - ix, 308 p. :ill., digital ;24 cm. - JIBS special collections,2397-8775. - JIBS special collections..

Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan) -- Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D) -- Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.) -- Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.) -- Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.) -- Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.) -- Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.) -- Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A) -- Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.) -- Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.) -- Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen)

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu.

ISBN: 9783319427454

Standard No.: 10.1007/978-3-319-42745-4doiSubjects--Topical Terms:

542902
International business enterprises.

LC Class. No.: HD2755.5

Dewey Class. No.: 658.049

Language in international business = developing a field /
LDR:04468nmm a2200325 a 4500 001 2088343
003 DE-He213
005 20161107081522.0
006 m d
007 cr nn 008maaau
008 171013s2017 gw s 0 eng d
020 $a 9783319427454 $q (electronic bk.)
020 $a 9783319427447 $q (paper)
024 7 $a 10.1007/978-3-319-42745-4 $2 doi
035 $a 978-3-319-42745-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HD2755.5
072 7 $a KJ $2 bicssc
072 7 $a BUS069020 $2 bisacsh
082 0 4 $a 658.049 $2 23
090 $a HD2755.5 $b .L287 2017
245 0 0 $a Language in international business $h [electronic resource] : $b developing a field / $c edited by Mary Yoko Brannen, Terry Mughan.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a ix, 308 p. : $b ill., digital ; $c 24 cm.
490 1 $a JIBS special collections, $x 2397-8775
505 0 $a Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan) -- Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D) -- Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.) -- Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.) -- Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.) -- Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.) -- Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.) -- Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A) -- Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.) -- Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.) -- Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen)
520 $a Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu.
650 0 $a International business enterprises. $3 542902
650 0 $a International trade. $3 543910
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a International Business. $3 676757
700 1 $a Brannen, Mary Yoko. $3 3218034
700 1 $a Mughan, Terry. $3 3218035
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a JIBS special collections. $3 3218036
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-42745-4
950 $a Business and Management (Springer-41169)