語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Developing international strategies
~
Grunig, Rudolf.
FindBook
Google Book
Amazon
博客來
Developing international strategies
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Developing international strategies/ by Rudolf Grunig, Dirk Morschett.
作者:
Grunig, Rudolf.
其他作者:
Morschett, Dirk.
出版者:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2017.,
面頁冊數:
xviii, 218 p. :ill., digital ;24 cm.
內容註:
Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
Contained By:
Springer eBooks
標題:
International business enterprises. -
電子資源:
http://dx.doi.org/10.1007/978-3-662-53123-5
ISBN:
9783662531235
Developing international strategies
Grunig, Rudolf.
Developing international strategies
[electronic resource] /by Rudolf Grunig, Dirk Morschett. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2017. - xviii, 218 p. :ill., digital ;24 cm.
Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.
ISBN: 9783662531235
Standard No.: 10.1007/978-3-662-53123-5doiSubjects--Topical Terms:
542902
International business enterprises.
LC Class. No.: HD62.4 / .G78 2017
Dewey Class. No.: 658.409
Developing international strategies
LDR
:03362nmm a2200325 a 4500
001
2087706
003
DE-He213
005
20160912230853.0
006
m d
007
cr nn 008maaau
008
171013s2017 gw s 0 eng d
020
$a
9783662531235
$q
(electronic bk.)
020
$a
9783662531228
$q
(paper)
024
7
$a
10.1007/978-3-662-53123-5
$2
doi
035
$a
978-3-662-53123-5
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HD62.4
$b
.G78 2017
072
7
$a
KJC
$2
bicssc
072
7
$a
BUS041000
$2
bisacsh
082
0 4
$a
658.409
$2
23
090
$a
HD62.4
$b
.G891 2017
100
1
$a
Grunig, Rudolf.
$3
895757
245
1 0
$a
Developing international strategies
$h
[electronic resource] /
$c
by Rudolf Grunig, Dirk Morschett.
250
$a
2nd ed.
260
$a
Berlin, Heidelberg :
$b
Springer Berlin Heidelberg :
$b
Imprint: Springer,
$c
2017.
300
$a
xviii, 218 p. :
$b
ill., digital ;
$c
24 cm.
505
0
$a
Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
520
$a
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master's students.
650
0
$a
International business enterprises.
$3
542902
650
1 4
$a
Business and Management.
$2
eflch
$3
1485455
650
2 4
$a
Business Strategy/Leadership.
$3
1565354
650
2 4
$a
Emerging Markets/Globalization.
$3
1565823
650
2 4
$a
Small Business.
$3
2163248
650
2 4
$a
Organization.
$3
529074
700
1
$a
Morschett, Dirk.
$3
905755
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer eBooks
856
4 0
$u
http://dx.doi.org/10.1007/978-3-662-53123-5
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9313878
電子資源
11.線上閱覽_V
電子書
EB HD62.4 .G78 2017
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入