Developing international strategies
Grunig, Rudolf.

FindBook      Google Book      Amazon      博客來     
  • Developing international strategies
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Developing international strategies/ by Rudolf Grunig, Dirk Morschett.
    作者: Grunig, Rudolf.
    其他作者: Morschett, Dirk.
    出版者: Berlin, Heidelberg :Springer Berlin Heidelberg : : 2017.,
    面頁冊數: xviii, 218 p. :ill., digital ;24 cm.
    內容註: Introduction -- Internationalization: Facts and Figures About Internationalization at the Macro Level -- Facts and Figures About Internationalization at the Company Level -- Reasons of the Internationalization of Companies -- Generell Strategic Planning and Its Importance for Going International -- General Strategic Planning as the Starting Point for Going International for New Markets -- General Strategic Planning as the Starting Point for Going International for Production and Sourcing -- Going International for New Markets: Overview of the Planning Process for Going International for New Markets -- Determining the Target Markets -- Determining the Market Entry Modes -- Developing the Strategy and the Project Plans -- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing -- Determining a Framework for Going International for Production and Sourcing -- Determining Suitable Location - Operation Mode Combinations -- Developing the Strategy and the Project Plans -- Strategic Challenges of International Companies: Determining the Generic International Strategy -- Determining the Differentiation-Standardization Level of the Market Offer -- Determining the Operations Strategy.
    Contained By: Springer eBooks
    標題: International business enterprises. -
    電子資源: http://dx.doi.org/10.1007/978-3-662-53123-5
    ISBN: 9783662531235
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9313878 電子資源 11.線上閱覽_V 電子書 EB HD62.4 .G78 2017 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入