東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Advances in advertising research. = ...

Christodoulides, George.

FindBook

Google Book

Amazon

博客來

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in advertising research./ edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
其他題名:	bridging the gap between advertising academia and practice /
其他作者:	Christodoulides, George.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
面頁冊數:	xi, 315 p. :ill., digital ;24 cm.
內容註:	Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.
Contained By:	Springer eBooks
標題:	Advertising - Research. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-15220-8
ISBN:	9783658152208

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII
Advances in advertising research.bridging the gap between advertising academia and practice /Vol. VII[electronic resource] :edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xi, 315 p. :ill., digital ;24 cm. - European advertising academy. - European advertising academy..

Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.

ISBN: 9783658152208

Standard No.: 10.1007/978-3-658-15220-8doiSubjects--Topical Terms:

842627
Advertising
--Research.

LC Class. No.: HF5814

Dewey Class. No.: 659.1072

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII
LDR:01197nmm a2200325 a 4500 001 2087548
003 DE-He213
005 20160824152654.0
006 m d
007 cr nn 008maaau
008 171013s2017 gw s 0 eng d
020 $a 9783658152208 $q (electronic bk.)
020 $a 9783658152192 $q (paper)
024 7 $a 10.1007/978-3-658-15220-8 $2 doi
035 $a 978-3-658-15220-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5814
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 659.1072 $2 23
090 $a HF5814 $b .A244 2017
245 0 0 $a Advances in advertising research. $n Vol. VII $h [electronic resource] : $b bridging the gap between advertising academia and practice / $c edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2017.
300 $a xi, 315 p. : $b ill., digital ; $c 24 cm.
490 1 $a European advertising academy
505 0 $a Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising.
650 0 $a Advertising $x Research. $3 842627
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
700 1 $a Christodoulides, George. $3 3216524
700 1 $a Stathopoulou, Anastasia. $3 3216525
700 1 $a Eisend, Martin. $3 1620164
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a European advertising academy. $3 1620167
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-15220-8
950 $a Business and Management (Springer-41169)