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University-Aged Millennials' Attitud...

Correa, Jessica Lucia.

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University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.

Record Type:	Electronic resources : Monograph/item
Title/Author:	University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing./
Author:	Correa, Jessica Lucia.
Description:	164 p.
Notes:	Source: Masters Abstracts International, Volume: 55-04.
Contained By:	Masters Abstracts International55-04(E).
Subject:	Environmental studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10110403
ISBN:	9781339736587

University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
Correa, Jessica Lucia.

University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing. - 164 p.

Source: Masters Abstracts International, Volume: 55-04.

Thesis (M.A.)--Trent University (Canada), 2016.

Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who currently do not own vehicles. Using a qualitative approach, I analyzed the discussions through a social practice theory lens. I suggest that skills, meanings, materials, and social interactions have an influence on the way in which a transportation option is perceived by Millennials. The results revealed that social norms surrounding vehicle ownership and car sharing are being developed, shaped, changed, challenged and reconstructed. If car-sharing businesses, universities, and governments wish to progress toward a more sustainable transportation system, they should recognize the importance of marketing.

ISBN: 9781339736587Subjects--Topical Terms:

2122803
Environmental studies.

University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
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100 1 $a Correa, Jessica Lucia. $3 3194817
245 1 0 $a University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
300 $a 164 p.
500 $a Source: Masters Abstracts International, Volume: 55-04.
500 $a Includes supplementary digital materials.
500 $a Adviser: Stephen Hill.
502 $a Thesis (M.A.)--Trent University (Canada), 2016.
520 $a Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who currently do not own vehicles. Using a qualitative approach, I analyzed the discussions through a social practice theory lens. I suggest that skills, meanings, materials, and social interactions have an influence on the way in which a transportation option is perceived by Millennials. The results revealed that social norms surrounding vehicle ownership and car sharing are being developed, shaped, changed, challenged and reconstructed. If car-sharing businesses, universities, and governments wish to progress toward a more sustainable transportation system, they should recognize the importance of marketing.
590 $a School code: 0513.
650 4 $a Environmental studies. $3 2122803
650 4 $a Marketing. $3 536353
650 4 $a Sociology. $3 516174
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710 2 $a Trent University (Canada). $b Sustainability Studies. $3 2104346
773 0 $t Masters Abstracts International $g 55-04(E).
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792 $a 2016
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10110403