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Me and My TV: Reconceptualizing the ...

Dee, Christine Twiford.

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Me and My TV: Reconceptualizing the Television Audience with Uses and Gratifications Theory.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Me and My TV: Reconceptualizing the Television Audience with Uses and Gratifications Theory./
Author:	Dee, Christine Twiford.
Description:	126 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-08(E), Section: B.
Contained By:	Dissertation Abstracts International77-08B(E).
Subject:	Social psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10043028
ISBN:	9781339552705

Me and My TV: Reconceptualizing the Television Audience with Uses and Gratifications Theory.
Dee, Christine Twiford.

Me and My TV: Reconceptualizing the Television Audience with Uses and Gratifications Theory. - 126 p.

Source: Dissertation Abstracts International, Volume: 77-08(E), Section: B.

Thesis (Psy.D.)--Fielding Graduate University, 2016.

A new era in television has emerged. Technologic advancements have created unprecedented audience choice and content creation freedom. Consequentially, to attract higher levels of involvement from television viewers, certain types of programming have become more sophisticated and compelling. As a result, narrative forms in particular are evolving in terms of complexity and intensity. The compound effect of these shifts indicates an important transformation in television audience engagement. This study seeks to understand the audience experience in two ways: a) by creating an individual-level engagement style profile model from the extensive lineage of uses and gratifications theory (UGT) in entertainment media; b) specifically exploring the personal experience of those whose engagement style profile indicates a more deeply engaged viewing tendency. Findings of this study suggest that UGT constructs are a very effective language for systemic observation of individual audience viewer predilections.

ISBN: 9781339552705Subjects--Topical Terms:

520219
Social psychology.

Me and My TV: Reconceptualizing the Television Audience with Uses and Gratifications Theory.
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500 $a Source: Dissertation Abstracts International, Volume: 77-08(E), Section: B.
500 $a Adviser: Jason Ohler.
502 $a Thesis (Psy.D.)--Fielding Graduate University, 2016.
520 $a A new era in television has emerged. Technologic advancements have created unprecedented audience choice and content creation freedom. Consequentially, to attract higher levels of involvement from television viewers, certain types of programming have become more sophisticated and compelling. As a result, narrative forms in particular are evolving in terms of complexity and intensity. The compound effect of these shifts indicates an important transformation in television audience engagement. This study seeks to understand the audience experience in two ways: a) by creating an individual-level engagement style profile model from the extensive lineage of uses and gratifications theory (UGT) in entertainment media; b) specifically exploring the personal experience of those whose engagement style profile indicates a more deeply engaged viewing tendency. Findings of this study suggest that UGT constructs are a very effective language for systemic observation of individual audience viewer predilections.
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650 4 $a Personality psychology. $3 2144789
650 4 $a Multimedia communications. $3 590562
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